Luxury Meets the Outdoors: How Glamping Properties Are Reshaping the Traditional Campground
Glamping—where glamour meets camping—has taken the outdoor hospitality industry by storm. Today’s travelers are seeking the perfect blend of comfort and nature, and glamping properties are delivering just that. By offering luxury amenities, unique experiences, and curated outdoor stays, glamping is attracting a new wave of guests to outdoor hospitality properties.
In this article we explore how glamping properties are reshaping the outdoor hospitality space and how you can capitalize on this trend to elevate your park.
1. Meeting Modern Traveler Demands
Glamping appeals to travelers who crave the beauty of nature without sacrificing comfort. Think plush bedding, climate control, and private bathrooms—all set in beautifully designed tents, yurts, or tiny cabins. These properties attract guests who are willing to pay more that traditional campers they are:
- Young professionals seeking unique getaways.
- Families looking for hassle-free camping experiences.
- Travelers who want “Instagrammable” moments.
- Guests who want to enjoy the location, who may not have gear or equipment of a typical camper, but want amenities and are willing to pay extra for the experience.
Tip: Enhancing your park with a few premium glamping units can attract these high-value guests.
2. Expanding Revenue Opportunities
Glamping stays command higher nightly rates compared to traditional RV sites or campsites. By offering unique accommodations like safari tents, treehouses, or domes, property owners can diversify revenue streams.
Example: Glamping properties like Under Canvas and Postcard Cabins have successfully created upscale experiences with price points far above standard camping rates.
3. Creating Unique Experiences
Luxury glamping is about more than just accommodations—it’s about experiences. Guests are drawn to activities such as guided hikes, outdoor dining, stargazing setups, and curated local adventures. Outdoor hospitality properties that embrace experiential offerings can capture more guests, who stay longer, return more often, make referrals and ultimately are very profitable.
Tip: Partner with local vendors for food and beverage packages, yoga sessions, outdoor cooking classes, or nature tours to create add-on packages for guests.
4. Attracting a Broader Audience
Glamping opens the door to guests who may not otherwise consider traditional camping or RV stays. It bridges the gap for travelers who love the idea of the outdoors but prefer comfort, and want a unique experience alternative to a traditional hotel or home rental.
By expanding to include glamping units, Property owners can appeal to:
- Urban and affluent guest mix.
- Millennials and Gen Z travelers.
- Couples seeking romantic getaways.
- Corporate groups and special events.
- Active families who are on the go.
5. Easy Ways to Integrate Glamping Into Your Property
You don’t need a complete transformation to get started. Here are simple steps:
- Add luxury tent or cabin units to underutilized spaces.
- Offer upgraded amenities like private fire pits or hot tubs.
- Incorporate outdoor events and meeting spaces which encourage guests to stay on property and enjoy surroundings.
- Market glamping stays as a premium “escape” to your existing audience.
Why Glamping Is part of the growing future of Outdoor Hospitality business
Glamping is more than a trend—it’s a significant shift in outdoor hospitality that’s redefining what travelers expect. By embracing glamping accommodations and experiences, outdoor hospitality properties can attract new audiences, increase revenue, and set themselves apart in a competitive market.
Tip: Monitor travel trends and incorporate guest feedback to continuously refine your glamping offerings. Stay ahead of competitors by delivering memorable, high-end experiences.